Posts Tagged ‘web analytics’

Clickstream Analysis and Key Metrics

Tuesday, June 1st, 2010

June Meeting - Tuesday, June 22

tangled web we weave

This month the Web Design Special Interest Group will continue our discussion of web analytics by focusing on clickstream analysis and metrics.

We will start with the building blocks of metrics and key performance indicators (KPIs). There are eight critical web metrics that deserve your attention. However, there are some recommended methodologies that are not worth your time.

Get better at diagnosing the causes of poor web performance and learn how to develop strategically aligned tactics that have a positive impact on your website and your web metrics.

Rita Trelewicz
Web Design SIG Leader

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The Bold World of Web Analytics

Monday, May 17th, 2010

May Meeting - Tuesday, May 25

This month the Web Design Special Interest Group will discuss what it means to use data on the Web on Tuesday, Nay 25.

The advent of the web has leveled the playing field for many businesses. Anyone can build a web site and with proper planning can land on the top of search engine results. It is easy enough to install Google Analytic and collect gobs of information. But information is only as useful if you know what to do with what you collect. You need to have a specific stragetcy in mind.

Shift to data-driven decision making and revolutionize how you do business on the web. Learn how to measure, analyze and act upon today’s web trends to develop an optimal multiplicity strategy.

Rita Trelewicz
Web Design SIG Leader

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