Web Technology and Design SIG

January Meeting - Tuesday, January 26

You built your web site but will they come? The hide and seek game now begins. Landing at the top spot of a search engine’s results can help you generate more business. There are more than 150 million people online in the US alone, and 80% of them use search engines on a regular business. That’s why the practice of improving your websites standing on the most popular search engines is a critical element of your marketing plan. An understanding of what search engines are looking for and how they look for it will help get you in front of their eyes.

Find out what search engine optimization is all about. Learn practical tips and techniques that you can immediately implement to optimize your web site and boost your search ratings. It’s important to realize that without actively marketing your website, it will never succeed.

Rita Trelewicz
Web Design SIG Leader

March 2009 Meeting - Tuesday, March 24

In North America, a staggering 250 million, or 74% of the populace, is online. Nearly 1.5 billion people access the internet on a daily basis and new sites are launched every day. Improving your visibility with the search engines, therefore, is critical for increasing your traffic to your website and ultimately your sales!

Michelle Wicmandy returns as our guest speaker in March. She will address methods on increasing the visibility of your web site. In order for your web site to be noticed, it needs to rank on the first two pages of a key word search. Ideally the first page.

Join us as we discuss how to find the phrases that will increase your search engine rankings. Learn about keyword research tools, keyword selection and keyword analysis that will help you in marketing your web site.

Rita Trelewicz
Web Design SIG Leader