May Meeting – Tuesday, May 24
While no one disputes the relevancy of ranking high in organic listings, it can take awhile to get there and lots of effort to remain there. If you have the budget, a PPC campaign can get traffic to your site much quicker.
However, it is not just a simple task of choosing a few key words and forgetting about it. While you may already have a running list of key words which you developed for your organic SEO efforts, you now have to decide if those key words are within your budget. And if indeed those keywords result in conversions, not just lots of traffic.
It takes a good deal of time to develop an effective PPC campaign. You need to develop a strategy and monitor your results. Join us and find out more about PPC and if it is something that you want to add to your website marketing arsenal.
I look forward to seeing you all Tuesday.
Web Design SIG Leader